Dr. Said Al-Hasan
Senior Lecturer in Marketing, Head- Marketing Research Unit, MBA- Summer School CoordinatorBusiness School
Pontypridd
CF37 1DL
UK
Tel 00 44 (0) 1443 483 587
Room: H327
Qualifications
PhD (Wales), MBA (Wales), BBA, PGDipM, MCIM, Chartered Marketer
About
Main Teaching Areas
- Strategic International Marketing
- Strategic Marketing Management
- Marketing Analysis and Decision Making
- Marketing Systems and Structures
- Global Logistics
Research
Research Interests
- Benchmarking
- Customer Services
- Relationship Marketing
- Retailing and the Food Industry
- TQM
Current Research Activity
- Benchmarking SME’s in South-East Wales
Selected Publications
Haines, M and Al-Hasan, S, Benchmarking: A Case Study of Welsh Co-operative Performance. In Quality Management and Process Improvement for Competitive Advantage in Agriculture and Food, Proceedings of 45th Seminar of EAAE, Bonn, 1997.
Haines, M and Al-Hasan, S, Benchmarking and the Evaluation of Co-operative Performance. In: The World of Co-operatives Enterprise, Plunkett Foundation, Oxford, 1998. (Translated and Published by Hamburg University, Germany.)
Al-Hasan, S and Haines, M, The Use of Internal Benchmarking in the Co-operative Sector. International Co-operative Research Conference, Cork, Ireland, 1998.
Al-Hasan, S and Haines, M, The Use of Internal Benchmarking in the Co-operative Sector. The World of Co-operatives Enterprise, Plunkett Foundation, Oxford, 1999.
Sparkes, A., Thomas, B., Clifton, N. and Al-Hasan, S. An Assessment of the Critical Success Factors Applicable to Small and Medium-Sized Agri-food and Agri-Tourism Enterprises in Wales, Ninth Annual Business Strategy and the Environment Conference, Devonshire Hall, University of Leeds, 18-19 September, 2000.
2001
A.Sparkes, B.Thomas, R.Williams and S.Al-Hasan, A comparison between the evolution of Farmers’ Market Networks in South East Wales with good practice in the UK, Business Strategy and the Environment Conference, Devonshire Hall, University of Leeds, 10-11 September 2001.
B.Thomas, A.Sparkes, S.Al-Hasan and R.Williams, Creating a Business Environment for the Sustainable Development of Agri-food SMEs and Farming Communities in Wales, Business and the Environment Conference Wales 2001 Proceedings, 9th-10th October 2001, Cardiff International Arena.
B.Thomas, A.Sparkes, S.Al-Hasan and R.Williams, Study considering the sustainable development of Welsh Agri-food SMEs, Entrepreneur Wales, Western Mail, Wednesday, 24 October 2001.
2002
B.Thomas, S.Al-Hasan and A.Sparkes (eds.) Innovation and Knowledge Transfer in the Welsh Agri-food Industry, Welsh Enterprise Institute Reader, University of Glamorgan, April 2002, ISBN 1-84054-055-9.
Said Al-Hasan, The Strategic implications of Benchmarking for Agricultural Co-operatives and Farmer Controlled Enterprises in Wales, in B.Thomas, S.Al-Hasan and A.Sparkes (eds.) Innovation and Knowledge Transfer in the Welsh Agri-food Industry, Welsh Enterprise Institute Reader, University of Glamorgan, April 2002, ISBN 1-84054-055-9.
Said Al-Hasan and Michael Haines, The role of Benchmarking in the improvement of market performance: an application to the Welsh Co-operative sector, in B.Thomas, S.Al-Hasan and A.Sparkes (eds.) Innovation and Knowledge Transfer in the Welsh Agri-food Industry, Welsh Enterprise Institute Reader, University of Glamorgan, April 2002, ISBN 1-84054-055-9.
Adrian Sparkes, Brychan Thomas, Robert Williams and Said Al-Hasan, A Comparative Study of the evolution of Farmers’ Market Networks in South East Wales with UK good practice, in B.Thomas, S.Al-Hasan and A.Sparkes (eds.) Innovation and Knowledge Transfer in the Welsh Agri-food Industry, Welsh Enterprise Institute Reader, University of Glamorgan, April 2002, ISBN 1-84054-055-9.
B.Thomas, M.Jwaili and S.Al-Hasan, The role of Small Firms in Libyan Tourism Development, Small Firms in the Tourism and Hospitality Sectors: An International Conference, Leeds, 12th and 13th September 2002.
S.Al-Hasan, M.Jwaili and B.Thomas, Evaluating competitiveness of SME’s in the Libyan Tourism Industry, submitted to Tourism Research 2002, An International Interdisciplinary Conference in Wales, Cardiff, 4th-7th September 2002, ISBN 1-902724-56-9.
M.Jwaili, B.Thomas and A.Al-Hasan, The Development of Tourism in Libya, International Symposium, Tourism and the Natural Environment: Inter-relationships, Impacts and Management Issues, University of Brighton, Eastbourne, 23rd-25th October 2002.
S.Al-Hasan, M.Jwaili and B.Thomas, The problems faced by small firms and the role of policy makers in the Libyan tourism industry: the national and international context, submitted to The 25th ISBA National Small Firms Conference, Competing Perspectives of Small Business and Entrepreneurship, Brighton, 13th-15th November 2002, ISBN 1 901177 13 0.
S.Al-Hasan, B.Thomas and A.Sparkes, The Strategic implications of Benchmarking for Agricultural Co-operatives and Farmer Controlled Enterprises in Wales, submitted to Outlook on Agriculture, Vol. 31, No. 4, 2002, pp. 267-274, ISSN 0030-7270.
2003
S.Al-Hasan, M.Jwaili and B.Thomas, The Marketing Interface and Libyan Tourism Enterprises, 8th Annual Research Symposium of the Academy of Marketing Special Interest Group on the Marketing-Entrepreneurship Interface, University of Gloucestershire Park Campus, Cheltenham, 8th-10th January 2003.
S.Al-Hasan, M.Jwaili and B.Thomas, Gaining competitive advantage for the Libyan Tourism Industry through E-marketing, ENTER 2003, 10th International Conference on Information Technology and Travel & Tourism, Helsinki, 29th – 31st January 2003.
M.Jwaili, B.Thomas and S.Al-Hasan, SMTEs and Public Policy in Libya, ETCEE II Conference, Finland, 2nd-6th April 2003, paper submitted.
S.Al-Hasan, M.Jwaili and B.Thomas, The Role of SMEs in Marketing Libyan Heritage, Academy of Marketing Annual Conference, Aston Business School, Birmingham, 8th-11th July 2003, paper submitted.
S.Al-Hasan, B.Thomas and M.Buheji, The Strategic Implementation of Quality Management Systems in the Bahrain Governmental Sector through Benchmarking, Academy of Marketing Annual Conference, Aston Business School, Birmingham, 8th-11th July 2003, paper submitted.
S.Al-Hasan, M.Jwaili and B.Thomas, The role of SMEs in the development of Libyan Tourism, International Council for Small Business 48th World Conference, Belfast, 15th-18th June 2003, paper submitted.
S.Al-Hasan and Mokhtar Jwaili, Public-Private Partnerships in the Libyan Tourism Industry, International Journal of Applied Management, Special Edition: Public-Private Partnerships – An International Perspective, 2003, In Press.
B.Thomas, M.Jwaili and S.Al-Hasan, The role of Small Firms in Libyan Tourism Development, submitted to R.Thomas (ed.) Advances in Tourism Research, In Press.
B.Thomas, A.Sparkes, R.Williams and S.Al-Hasan, A comparison between the evolution of Farmers’ Food Market Networks in South East Wales with good practice in the UK, submitted to the British Food Journal.
2004
M.A.Jwaili, B.C.Thomas and S.F.Al-Hasan, The significance of photographic images for the marketing of Libyan tourism, Working Papers in Tourism and Culture, Sheffield Hallam University, 2004, ISBN 184 387 0657.
M.Jwaili, B.Thomas and S.Al-Hasan, The role of Internet Marketing in the development of the Libyan Tourism Industry, Asian Journal of Information Technology (AJIT), Vol. 3, No. 5, May 2004, 306-312, ISSN 1682-3915.
M.A.Jwaili and S.Al-Hasan, The Role of SMEs in Marketing the Libyan Heritage/Tourism Industry, International Journal of Applied Entrepreneurship, Vol. 1, No. 1, 2004, pp. 52-63, ISSN 1742-5824.
M.A.Jwaili and S.Al-Hasan, The Competitiveness of SMEs in the Libyan Tourism Industry, International Journal of Applied Entrepreneurship, Vol. 1, No. 2, 2004, ISSN 1742-5824.
L.Murphy, B.Thomas and S.Al-Hasan, Public Policy and Support for SME Innovative Activity in Wales, Institute for Small Business Affairs 27th National Conference 2004, Newcastle, Abstracts Handbook, ISBN 1 900862 60 3, page 110, 2004, Conference Proceedings Refereed Papers, ISBN 1 900862 700, pages 445 to 463, Conference Proceedings CD ROM ISBN 1 900862 65 4.
B.Thomas, L.Murphy, S.Al-Hasan and Angove, M., Significance of Technium developments for incubation and innovation in Wales, Institute for Small Business Affairs 27th National Conference 2004, Newcastle, Abstracts Handbook, ISBN 1 900862 60 3, page 147, 2004, Conference Proceedings CD ROM ISBN 1 900862 65 4.
S.Al-Hasan, B.Thomas and M.Buheji, The Strategic Implementation of Quality Management Systems in the Bahrain Governmental Sector through Benchmarking. The International Journal of Applied Management, Vol. 5, No, 2, pp. 85-101, 2004, ISSN 1468-5191.
M.Jwaili and S.Al-Hasan, Public-Private Partnerships in the Libyan Tourism Industry, The International Journal of Applied Human Resource Management, Vol. 5, No. 2, pp. 78-95, 2004, ISSN 1470-4684 2005
S.Al-Hasan, M.Jwaili and B.Thomas, The Role of SMEs in Marketing Libyan Heritage, Paper to be submitted to The International Journal of Applied Marketing, ISSN 1472-8249.
S.Al-Hasan, B.Thomas and M.Buheji, The Strategic Implementation of Quality Management Systems in the Bahrain Governmental Sector through Benchmarking. Paper to be submitted to The Quality Management Journal, ISSN 1068-6967.
S.Al-Hasan and B. Thomas, Welsh Co-operatives and the Benchmarking of Customer Services, To be submitted to The International Journal of Benchmarking, ISSN 1463-5771.
Yulan Zhou and S. Al-Hasan, The Internationalisation of Higher Education: A Case Study of the University of Glamorgan”. Submitted to Education Today, ISSN 0013-1547.
Forthcoming
Al-Hasan, S and Haines, M, The Use of Internal and External Benchmarking in the Co-operative Sector. In Journal of Benchmarking for Quality Management & Technology, MCB University Press.
External representation
- Member of the Chartered Institute of Marketing
- Member of the Academy of Marketing
External Examiner :
- Aberdeen Business School-Scotland
- Post Graduate Studies Program
Visiting Lecturer:
- Teikyo University
- Maastricht University – The Netherlands
- Normandy Business School, Caen – France
- Mosbach University – Stuttgart, Germany
Consultancy
- Senior International Marketing Business School-London
- The Welsh Development Agency-Cardiff
- King’s College-University of London
- Bosch-South Wales
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