University of Glamorgan

Henry Enos

Senior Lecturer
Business School
Tel 00 44 (0) 1443 482993
Room: H136

Qualifications

M.A Marketing

About

Main Teaching Areas

• Marketing Communications.
• Marketing Research.
• Consumer Behaviour.
• Contemporary Issues in Marketing.
• Marketing Systems and Structures.

Research

Research Interests

• Personal Advertising.
• Personal Branding.
• The Body as a Product.
• Marketing of Creative Industries.
• Internal Marketing.

Current Research Activity

• The role of internal marketing within service organisations.
• The application of consumer behaviour in a diverse range of marketing contexts.
• Personal branding – the creation of a brand.

Selected Publications

Cullinane J., Enos H. J. ,Pye M.(2006) Organisational Change in a Community of Faith, Strategic change, Editorial ref. code: 21 October 2005: Article Identifier at Wiley (AID): JSC742.

Enos, H., Cullinane, J., and Skinner, H., (2002) Emotional Labour and the Role of External and Internal Marketing, Academy of Marketing Conference Nottingham University -2002, 0-85358-114-2. AWARD FOR BEST SERVICES MARKETING PAPER.

Enos, H. & Cullinane, J. (2001). Emotional Labour and the Role of External and Internal Marketing. Work, Employment & Society Conference. Nottingham University.

Enos H.J. (2001) The Lonely Heart of Marketing, Academy of Marketing, Cardiff University.

Collins, A., Enos, H., Skinner, H. and Stephens, P. (2001) A Shock to the System: Exploring the Relevance of Neuro-Linguistic Programming to Understanding Effects of Shock Tactics in Advertising. Academy M2002, 2002.

External representation

Arts Marketing Association.

Loughborough University & the University of Greenwich, External Examiner.

Regular contributor to television radio and press on marketing topics which include Branding, Personal Branding and Consumer Behaviour.

Consultancy

Ferry Services – Service Design.

Management of change within non-profit organisation.

Qualifications, Curriculum & Assessment Authority for Wales -Identifying qualifications requirements for hospitality and catering sectors.

Media Consultancy – Personal Branding, Mediated dating and Consumer Behaviour within the Retail environment.

Financial Services – Branding.

City Festivals – Audience Research.

Previous Consultancy

This includes a wide range of activity within the creative industries including publication design, funding applications, audience research, image and programming consultancy, strategic plans etc.