University of Glamorgan

Paula Stephens

Senior Lecturer in Marketing
Business School

Tel 00 44 (0) 1443 483588
Room: H136

Qualifications

MA. BSc (Hons). DipM. MCIM. Chartered Marketer

About

Main Teaching Areas

Marketing Communications: Developing Themes in Marketing: CIM Postgraduate Diploma

Research

Research Interests

The application of neuro-linguistic programming within Marketing Education and Marketing Communications

Current Research Activity

Doctoral research into the international student experience.

Selected Publications

Skinner, H.M. and Stephens, P., (2003), “Speaking the same language: the relevance of neuro-linguistic programming to effective marketing communications,” Journal of Marketing Communications, 9, 177-192

Collins, A, Enos, H., Skinner, H and Stephens, P., “A Shock to the System: Exploring the relevance of neuro-linguistic programming to understanding the effects of shock tactics in advertising,” AM2002, 2002

Skinner, H.M. & Stephens P., “Speaking the Same Language” – an exploratory study into the relevance of neuro-linguistic programming to effective marketing communication, 6th International Marketing & Corporate Communications Conference, Belfast : April 2001. Awarded “Best Competitive Paper”

Stephens, P., Marketing the Postgraduate ‘Product’ – an exploratory study into the relevance of a marketing perspective within the Careers Service, Academy of Marketing Conference, Cardiff : July 2001.

External representation

Chartered Institute of Marketing – Area Committee Member (Academy of Marketing)